Exceptional Customer Service

Posted by on Mar 6, 2013 in Blog, Business Building, Business Systems | 0 comments Customer service is the foundation and the backbone for any business. Without customers there is no business. However, exceptional customer service is also the heart and soul, as well as the foundation and backbone. Owning a salon or spa and being in the health and beauty industry, customer service, and I mean outstanding, exceptional customer service, is vital to the growth of your business. ...
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Sales Lesson From a Vegetable Peeler

Posted by on Feb 4, 2013 in Blog, Business Building, Marketing | 0 comments Sales lesson from a vegetable peeler may seem a bit crazy. Why would you, a Spa and Salon owner, give two hoots about a vegetable peeler? All too often we expect our new customers and even our loyal clients just to buy whatever it is we are trying to sell to them.   We tell them what the product is or what the service is, we fail to explain to them or show them “how” the product or...
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Blog or Website, Which is Best for Your Spa and Salon Business?

Posted by on Jan 16, 2013 in Blog, Business Building, Marketing | 0 comments Blog or Website?  I get asked this question all of the time:  “Is it OK to just have a website or do I also need to have a blog?” A website is a standard, business “tool” that is static by nature:  in other words, it stays the same with basic info, service menu and descriptions.  It stays that way until you add another service.  Whereas a blog is “active” and...
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Spa Marketing is Vital to Your Spa Marketing

Posted by on Jan 16, 2013 in Blog, Business Building, Marketing | 2 comments My how time flies!  I has been three years since I wrote this article.  Although the content still holds true, there are a few things that have changed since 2009.  In the ever evolving technological world, sometimes it is just too hard to keep up.  The good thing is that most of the old tried and true methods of keeping in touch with your clients has stayed the same. It is important to note...
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Employee Education Is Vital to Success

Posted by on Jan 3, 2013 in Blog, Business Building | 0 comments Build a spa and salon business by instilling the importance of employee education is something most owners don’t consider once they hire the staff. They believe that they have been educated enough through their certification course needed to become a technician in the beauty industry. Having a successful and prosperous spa or salon business is determined by not only what services or...
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Remembering Names

Posted by on Dec 3, 2010 in Blog, Business Building | 0 comments I have always been pretty good at remembering names, remember faces and remember numbers.  I can even remember everyone’s birthday!  BUT I always forget to send the cards…go figure.  I am not sure if it is a gift or if I just learned these techniques over the years, but I do know that it drives me a bit crazy when I do forget. When that happens I use “the Alphabet Game.” ...
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