The System That Works

Posted by on Mar 24, 2014 in Blog, Marketing | 0 comments I thought I might follow up a bit with my last post.  I want to be sure that you are doing everything in your power to have control over your business and your income. Yes, getting new customers into your business is very important for growth.  However, it is very expensive to continually use outside marketing sources.  Having the right “In House” Systems in place will guarantee you...
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Get New Customers

Posted by on Mar 24, 2014 in Blog, Marketing | 0 comments The one thing I understood more than anything on how to get new customers was to market, market, market and then market some more. After all, you are not really in the day spa business or the salon business….you are in the business of “marketing” of your day spa or salon. There are many different ways to get new clients, repeat business and to stay focused. Here are some of the...
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Sales Lesson From a Vegetable Peeler

Posted by on Feb 4, 2013 in Blog, Business Building, Marketing | 0 comments Sales lesson from a vegetable peeler may seem a bit crazy. Why would you, a Spa and Salon owner, give two hoots about a vegetable peeler? All too often we expect our new customers and even our loyal clients just to buy whatever it is we are trying to sell to them.   We tell them what the product is or what the service is, we fail to explain to them or show them “how” the product or...
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Blog or Website, Which is Best for Your Spa and Salon Business?

Posted by on Jan 16, 2013 in Blog, Business Building, Marketing | 0 comments Blog or Website?  I get asked this question all of the time:  “Is it OK to just have a website or do I also need to have a blog?” A website is a standard, business “tool” that is static by nature:  in other words, it stays the same with basic info, service menu and descriptions.  It stays that way until you add another service.  Whereas a blog is “active” and...
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Spa Marketing is Vital to Your Spa Marketing

Posted by on Jan 16, 2013 in Blog, Business Building, Marketing | 2 comments My how time flies!  I has been three years since I wrote this article.  Although the content still holds true, there are a few things that have changed since 2009.  In the ever evolving technological world, sometimes it is just too hard to keep up.  The good thing is that most of the old tried and true methods of keeping in touch with your clients has stayed the same. It is important to note...
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Brochure Marketing

Posted by on Mar 12, 2011 in Blog, Marketing | 0 comments I attended an internet marketing seminar the other day and a few key points were brought up that that triggered my thinking about off line marketing a bit and I thought was worth repeating.   Even in this day of technology (with no looking back!)  there are still simple, important ways we can still use “the old school” methods to keep clients coming through our doors.  Using brochure...
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Blogging to Build Business

Posted by on Mar 3, 2011 in Blog, Marketing | 0 comments Don’t hate me for not always practice what I preach…but I do have my reasons.  Ever hear about the shoemaker’s children and their shoes always were in need of heels or new soles but dad was just too busy working the business of fixing other people’s shoes?  Welllll, I love building websites, blogging and just helping others to get what they want and need and sometimes I...
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Why You Need a Website

Posted by on Jan 20, 2011 in Blog, Marketing | 0 comments A website for your business is just as vital as your business phone…maybe more!  If you are a new business owner and don’t know where to start and think you can get by without a website, think again.  A website should be viewed as your number one marketing tool. Why you need a website, 20 Reasons Why.
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Marketing with Brochures

Posted by on Dec 1, 2010 in Blog, Marketing | 0 comments Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures should be utilized as powerful tools that distinguish your business from your competition. When designing your brochure there are many things to consider, but one thing that you should remain focused on when deciding on the brochure will look like and that is that you must...
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